SMS marketing offers a fast and effective way to reach your audience, and it’s an essential tool for event promotion and engagement. With high open rates and immediate delivery, SMS ensures that your messages get seen and acted upon right away. Whether you’re promoting a concert, a trade show, a fundraiser, or any other type of event, SMS marketing can help you drive attendance, create excitement, and engage with your audience in real time. In this comprehensive guide, we’ll explore how to use SMS marketing effectively to promote your event and keep your audience engaged before, during, and after the event.

1. Build Anticipation with Pre-Event SMS Campaigns

Before your event, use SMS to build anticipation and excitement. Send countdown messages to remind people about your upcoming event, share sneak peeks, or offer exclusive access to early-bird tickets. By creating a sense of urgency, you can encourage people to purchase tickets or RSVP right away. “Only 3 days left to buy tickets for our Summer Concert—don’t miss out!”

2. Send Event Invitations and Registration Reminders

SMS is one of the best ways to send out event invitations and registration reminders. With a quick and personal message, you can ensure that your attendees don’t forget to sign up. “You’re invited! Join us at [Event Name] this Saturday—RSVP now to secure your spot!” Additionally, sending a reminder message closer to the event date can increase attendance and ensure that your guests show up. “Just a reminder: [Event Name] starts tomorrow at [Time]! We can’t wait to see you there!”

3. Promote Exclusive Offers and Discounts

SMS allows you to promote special offers and discounts to your event attendees directly. Whether it’s early bird pricing, group discounts, or VIP access, sending SMS promotions ensures that your audience stays informed about the best deals. “Special Offer: Get 20% off tickets to [Event Name] when you buy before [Date].”

4. Keep Attendees Informed with Real-Time Updates

During the event, use SMS to send real-time updates, reminders, or important announcements to attendees. Whether it’s a schedule change, weather updates, or last-minute promotions, SMS allows you to keep your audience engaged and informed. “Reminder: [Speaker Name] will be speaking in 30 minutes in Hall B. Don’t miss out!”

5. Collect Feedback and Encourage Engagement

SMS can also be used to collect feedback from attendees and encourage engagement during the event. You can send surveys, ask for reviews, or encourage social media sharing. For example, “We’d love to hear from you! Reply with a rating for today’s event. 1 for Poor, 5 for Excellent!”

6. Use SMS to Drive Post-Event Engagement

Just because your event is over doesn’t mean your communication should stop. Use SMS to keep your attendees engaged after the event. Send follow-up messages, thank you notes, and share event highlights. For example, “Thank you for attending [Event Name]! We hope you had a great time—stay tuned for future events and exclusive offers!”

7. Segment Your Audience for Targeted Messaging

One of the most powerful features of SMS marketing is its ability to segment your audience for more targeted messaging. With Mobiniti’s platform, you can create targeted groups based on interests, demographics, or past event attendance. This allows you to send highly relevant and personalized messages, such as sending special offers to repeat event attendees or promoting events based on their preferences. For example, “As a past attendee of [Event Name], you’re invited to our upcoming event! Get early access by texting ‘JOIN’ now.”

Conclusion

SMS marketing is a powerful tool for promoting your events and engaging your audience before, during, and after the event. From building anticipation and sending reminders to offering exclusive discounts and collecting feedback, SMS ensures that you can reach your attendees instantly and effectively. By incorporating SMS into your event marketing strategy, you can increase attendance, boost engagement, and create lasting connections with your attendees. To learn more about using SMS marketing for event promotion, visit this page.